Note Details
- Stage: soil ✨
- Type: Concept
- Topics: media, communication
“The medium is the message” is Marshall McLuhan’s foundational insight that the form of a medium embeds itself in any message it transmits — shaping how the message is perceived, understood, and internalized. The content carried by a medium matters less than the medium’s effect on human perception, social organization, and consciousness. Television didn’t just deliver programs — it restructured attention, family life, and politics. The internet didn’t just deliver information — it rewired how we think, connect, and construct identity.