brand personas

Note Details

• Type: note
• Topics: brand

• Brand persona is the human character that your brand communicates with. It’s developed through a series of elements including
• Personality traits
• Tone Of Voice
• Language Profile
• Personalised Outlook
• Visual image Each of these elements come together to represent how the brand wants to be seen in the market through the way it communicates.

A brand persona is the human representation of the brands existence and the personification its engagement.

Imagery source: ResearchGate

References

• https://www.researchgate.net/figure/Basic-structure-of-Madonnas-brand-persona-Madonnas-complex-worldview-world-The_fig2_347736522
• Central brand image objects
• Metanarrative of Madonna the brand